Formulation of an Educational Strategy Using a Comprehensive Strategy Formulation Framework

Document Type : Original Article

Authors

1 Department of Educational Management, Faculty of Management and Economics, Islamic Azad University, Science and Research Branch, Tehran, Iran.

2 Department of Industrial Engineering, Islamic Azad University, North Tehran Branch, Tehran, Iran.

Abstract

This research was carried out with the aim of developing an educational strategy for the Riseco Manufacturing Industry Company using the framework of a comprehensive strategy formulation. TO develop the education strategy, SWOT analysis methods were employed. First, using the information obtained from the analysis of environmental factors, the External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) matrices were constructed. Then, in the comparison stage, the Internal-External (IE) matrix was developed. Finally, in the decision-making stage, various strategies were identified and evaluated using the Quantitative Strategic Planning Matrix (QSPM). The statistical population of the study consisted of 53 senior managers of the company. The required data were collected through a researcher-made questionnaire and analyzed using SPSS 24 software with the statistical methods of mean and standard deviation. The validity of the questionnaire was confirmed through Cronbach’s alpha, which yielded a coefficient of 0.89, indicating high reliability. The structure of the questionnaire was further examined through confirmatory factor analysis. Based on the calculations, four strategies were identified as the priority educational strategies: (1) development and diversification of educational programs based on the job needs of managers and employees; (2) quantitative and qualitative development of skill education using e-learning infrastructures; (3) continuous assessment and retraining of the knowledge and job skills of managers and employees; and (4) increasing the capacity to attract experts for specialized and managerial positions in the field of education.

Keywords


 
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